Modern Luxury announces the purchase of GreenGale Publishing, formerly known as Niche Media Holdings – expanding Modern Luxury’s market position as the largest luxury lifestyle publisher in the United States. The acquisition of GreenGale Publishing adds 17 premiere lifestyle publications – including the iconic Ocean Drive, Hamptons and Michigan Avenue – to the Modern Luxury portfolio, as well as five new cities with coverage: Austin, Boston, Philadelphia, Las Vegas and Macau. Modern Luxury will now publish 84 popular titles in 24 top markets. All existing titles are expected to continue publishing.
What this means for our advertisers and partners:
Clients will still work with the same incredible local account executives and publishers they’ve been working with at both companies. Clients will still receive the same level of excellent service.Modern Luxury will now be even more competitive with more publications, better access to our target readers, a wider range of services and greater efficiencies.Clients of both companies now have a one-stop shop with a larger reach, stronger brand activation platform, digital platform across more cities and the ability for deeper activation at the local level. Modern Luxury is committed to two-way communication with its customers and are excited about the increased access and availability of advertising and marketing solutions this merger will create.
We’re looking forward to better serving both our customers and readers as a much larger entity with far more resources, more award-winning photographers, writers, editors and designers. This acquisition follows a record-breaking year for Modern Luxury. The publisher’s recent success has been propelled by its expansion into new markets, including the launch of Silicon Valley magazine last year, as well as the newly rebranded Weddings magazines. The company also recently announced that Modern Luxury Palm Beach will launch in November.